Museum Goes Wild

Illustration, Layout Design, Animation

1 Nature preserve. 10 Stations. 100 Minutes. Museum Goes Wild is a collaboration between the Tyrolean State Museums and the Bergbahnen Fieberbrunn (mountain resort) that brings together the digital and natural worlds: a hiking path with an accompanying app. Along the path are 10 stations which are unlocked in the app as you visit them. The app features a video for each station which allows hikers to learn about the nature of the area and shines a light on many exciting items in the collection of the Tyrolean State Museum. Art direction and app design by florianmatthias.