Mohemian Recruitment Campaign

Lettering, Layout Design, Art Direction

Mohemian is not an agency; they build companies around the world and invest in ideas that make a sustainable impact. In order to attract new talent to join their team, I designed a campaign to help them show potential employees what they are about. In layering colorful analog handwritten type with their clean sans-serif type, I wanted to show how they tick - how they push outside the box and overtake traditional approaches. The big, colorful words are full of energy to represent their innovation and drive, while the smaller black text remains structured and more technical, showing both sides of a dynamic company. I produced postcards, posters, pens, and stickers for the campaign.